Marketing survey 2015

Vicki Stone Marketing | 2015 Marketing Survey

Please can you help us with our short annual marketing survey. You don't have to answer all the questions, so there's no pressure. Thanks in advance. Vicki Stone and the team.

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* 1. Name, company and Job title

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* 2. How much of your 'day job' is spent on marketing activity?

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* 3. What are the 3 marketing trends/tasks you need to get up to speed on and get implemented?

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* 4. Which of the following do you DIY or outsource?

	Do it yourself / in-house	Outsource	Both
Branding	Branding Do it yourself / in-house	Branding Outsource	Branding Both
Offline (traditional) advertising	Offline (traditional) advertising Do it yourself / in-house	Offline (traditional) advertising Outsource	Offline (traditional) advertising Both
Digital design	Digital design Do it yourself / in-house	Digital design Outsource	Digital design Both
Mobile Marketing	Mobile Marketing Do it yourself / in-house	Mobile Marketing Outsource	Mobile Marketing Both
SEO	SEO Do it yourself / in-house	SEO Outsource	SEO Both
Paid search marketing e.g. Google AdWords, PPC	Paid search marketing e.g. Google AdWords, PPC Do it yourself / in-house	Paid search marketing e.g. Google AdWords, PPC Outsource	Paid search marketing e.g. Google AdWords, PPC Both
Social Media	Social Media Do it yourself / in-house	Social Media Outsource	Social Media Both
PR	PR Do it yourself / in-house	PR Outsource	PR Both
Events Management	Events Management Do it yourself / in-house	Events Management Outsource	Events Management Both
Market Research	Market Research Do it yourself / in-house	Market Research Outsource	Market Research Both
Direct Marketing	Direct Marketing Do it yourself / in-house	Direct Marketing Outsource	Direct Marketing Both
Email Marketing	Email Marketing Do it yourself / in-house	Email Marketing Outsource	Email Marketing Both
Marketing Strategy & Planning	Marketing Strategy & Planning Do it yourself / in-house	Marketing Strategy & Planning Outsource	Marketing Strategy & Planning Both
Telemarketing / Lead Generation	Telemarketing / Lead Generation Do it yourself / in-house	Telemarketing / Lead Generation Outsource	Telemarketing / Lead Generation Both
Graphic design	Graphic design Do it yourself / in-house	Graphic design Outsource	Graphic design Both
Business Development	Business Development Do it yourself / in-house	Business Development Outsource	Business Development Both
Mystery shopping	Mystery shopping Do it yourself / in-house	Mystery shopping Outsource	Mystery shopping Both
Ideas generation	Ideas generation Do it yourself / in-house	Ideas generation Outsource	Ideas generation Both

Other (please specify)

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* 5. How do you measure your marketing activity?

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* 6. What marketing activities work best for your business?

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* 7. What's good about outsourcing your marketing?

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* 8. Is there anything stopping you from outsourcing?

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* 9. What's important to you when choosing a new agency/consultant or designer?